Recession is a scary word, with often particularly tough consequences for startups. Here, we’ll look into key insights and cover how to not only endure but thrive during an economic downturn. We’ll use compelling data to offer best-practice advice, with a special focus on diverse founders. What can you do to stand out from the crowd in a downturn? Which are the types of VCs to approach during tougher macro conditions? What should you do if you’re offered unusual types of funding instead of equity?