Companies are sitting on the thing that every prospective employee wants to know - what working environment do you offer? By packaging up your culture, working environment, and USPs, you can create an EVP that converts high quality talent into employees. Modern hiring hasn't adapted to the future of work, and by taking a marketing-led approach to hiring, you can dramatically cut costs, improve DEI in your organisation, decrease time to hire, and improve performance and culture. Sounds too good to be true? I promise it isn’t.