How WeWork used Sifted Summit to influence founders at the moment decisions are made

WeWork partnered with Sifted Summit to reach founders and operators when questions around growth, flexibility and team structure are live. Instead of chasing prospects, they embedded themselves directly into the working rhythm of the event, creating sustained access to senior decision-makers across two days.

Download the case study to see how WeWork turned presence into real commercial conversations

For brands targeting startups and scaleups, visibility is not the problem. Relevance at the moment of decision is. WeWork needed to reach founders and operators while they were working, meeting and actively rethinking how their businesses scale.

Partnering with Sifted Summit, WeWork built a bespoke coworking environment that became live infrastructure for the event. This delivered continuous, high-intent engagement throughout the day, supported by a curated roundtable designed to drive deeper, more commercial conversations.

The outcome was not passive exposure. It was direct influence. Stronger positioning, higher-quality relationships and a pipeline built on real interaction rather than lead capture.

Complete the form to download the full case study and see what this partnership could deliver for your brand.

Want to explore what a Sifted Summit partnership could do for your business?

Sifted Summit is the ultimate gathering for Europe's boldest minds, delivering a curated audience of founders, operators and investors from high-growth startups, scaleups and leading European VC firms. Access the media kit to learn more, or get in touch to discuss your presence at Sifted Summit 2026. 


 

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