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AEO: Get found by AI, get chosen by buyers
AI answer engines are changing how startups get discovered. Increasingly, buyers are using AI to research vendors, compare options, and build shortlists before they ever visit a website. The startups that show up in those answers will have a significant advantage. Martina Simon from HubSpot's Revenue Marketing team breaks down what AEO is, how founders can increase visibility in AI-generated answers, and what happens when that visibility turns into demand. Learn how AI-sourced buyers behave, what makes them convert, and how to build a revenue motion that turns AI citations into pipeline and revenue.
