Building communities and ecosystems IRL: the return of the curated room
Anyone can now design content and programmes with a few good prompts. But you can't wish community into existence. For a community to emerge, it has to matter, and for it to matter, it has to mean something to the people in the room. No wonder we're all seeking smaller, well-curated experiences instead of soulless brand activations. Amid the enormous shift new technologies are bringing, we want to be met at a human scale.
The startups that build real momentum grow relationships with their own community and with the wider ecosystem they're part of at the same time. Once those two start feeding each other, growth becomes more organic and qualitative. Who you collaborate with, and how, can make or break your go-to-market.
At this round table, we'll discuss the kind of community and ecosystem momentum we're each trying to build, and compare notes on the strategies that work.
Who it's for: founders, VCs and growth-stage companies entering new markets, whether you're starting from scratch or scaling an existing community. You'll leave with sharper ideas on community partnerships, curation, and turning trust into relationships with a long tail, which bring in customers, introductions and deals along the way.