How embedded experiences are shaping the world of business software

30 Sept 2026
Stage 2
Stage 2
As startups and small businesses struggle with balancing digital tools and systems, embedded services are increasingly becoming a solution. These systems integrate financial tools, vertical SaaS, and AI directly all into one platform. This panel will discuss how these embedded services are removing software complexity, reshaping SaaS business models, and freeing up the time of startups.
Speakers
Kenneth Thomas
Kenneth Thomas, Principal - BackFuture Ventures
Avril Crowley
Avril Crowley, Senior Director - Sage
Christian Zigler
Christian Zigler, Founder and CEO - Tapp
Lara Bryant
Lara Bryant, Content Writer - Sifted