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How to set key milestones when expanding into new markets.
Expansion can be a great way to grow — or a fast way to burn cash and lose focus. The tricky part is knowing when you’re really ready to enter a new market. What should the first 90 day look like? How do you set milestones that push the team without setting them up to fail? And how do you tell the difference between slow progress and a market that just isn’t working?
