How to get your story told?

01 Oct 2026
Workshop Stage
Workshops
This practical workshop breaks down how founders can build productive relationships with journalists, understand what makes a story worth covering and craft pitches that actually land. We’ll explore how to use press strategically at different stages of a company’s journey, when it makes sense to go on or off the record, what journalists really want from founders and comms teams — and the common mistakes that can quickly send a pitch to the bottom of an inbox.
Speakers
Martin Coulter
Martin Coulter, News Editor - Sifted