How to win in enterprise AI

01 Oct 2026
Main Stage
Main Stage
Last year, a report from MIT showed that 95% of GenAI pilot projects at companies were failing. This year is all about AI showing a real return on investment for companies — and they want to see it faster than ever. This panel digs into how startups and VCs are grappling with the highly competitive enterprise AI environment, whether or not companies can have competitive moats, and learnings from what's working — and not working — with selling AI.
Speakers
Jonathan Lakin
Jonathan Lakin, CEO - Intent HQ
Luke Harries
Luke Harries, Head of Growth - ElevenLabs
Aiden Blake
Aiden Blake, Head of Startup Sales EMEA - Anthropic
Wendy Harris
Wendy Harris, Head of EMEA - Rippling
Charlotte Barttelot
Charlotte Barttelot, Partner - MMC Ventures
Anne Sraders
Anne Sraders, Senior Reporter - Sifted