Sifted Summit Agenda

The modern CMO: From brand builder to business leader

09 Oct 2025
Startup Life LIVE
Startup Life LIVE

CMOs are no longer just building brands – thanks to AI, tighter budgets, and shifting markets, marketing leaders are expected to balance creativity with commercial impact like never before. How is the role changing? What do CMOs need to deliver in the boardroom? How can you successfully navigate Europe's diverse markets when scaling?

Speakers
Naomi Walkland
Naomi Walkland, Chief Marketing Officer - Motorway
Jada Balster
Jada Balster, VP, Global Marketing - TravelPerk
Anisah Osman Britton
Anisah Osman Britton, Tech Commentator