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From noise to noticed: How to make people care about your startup
Founders often default to hype or hardship when telling their story. But those narratives rarely resonate and the “being a founder is brutally hard” narrative is often exaggerated. Unpacking why that story is overblown reveals something bigger: how founders can tell their story better. Cutting through hype with clarity and honesty isn’t just refreshing, it’s what makes people actually care. So what should founders lean into, and what’s better left unsaid?
