Rewriting the marketing playbook: What AI means for scaling startups
As startups scale, marketing teams are under pressure to do more with less - while keeping up with new tech and platforms. AI is already reshaping how teams operate, from reshaping workflows to redefining go-to-market strategy – but what problems does it actually solve? How are marketing teams using it to optimise and grow? What risks should you be aware of? How is it impacting team structure and skills?