Ali Lowry has built a reputation for a bold and innovative approach to brand marketing, not least introducing a campaign for Plum Guide reminding people of their own mortality under the tagline ‘No Time For Average Stays’. Prior to Plum, he held senior brand marketing roles in-house at Hunter and Armani. Previously, he worked agency-side leading brand strategy for clients as diverse as Converse, Versace and Abercrombie & Fitch.