Barry is co-founder of Electric Sheep, the UK's first training centre dedicated to Artificial Intelligence. He helps professionals integrate generative AI into their daily work, enabling them to realise immediate productivity benefits and live more fulfilling lives. Prior to Electric Sheep, he helped a vast range of businesses achieve their ambitions for growth and transformation during his tenures as COO at Decoded, Managing Director of FT Strategies at the Financial Times, and at Bain & Company. Barry holds an MBA from Columbia Business School.