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Joy Mpofu

Joy Mpofu

Cofounder and CEO, Flutter

Joy is a former VP at Morgan Stanley and spent the past decade in investment banking with a focus on strategy, innovation and advisory roles. 

Stemming from her own personal journey and her dismay at the fact that women's sexual pleasure is still severely under-researched, underfunded and often overlooked, she set out to build Flutter with her co-founder Ella Peters. Their mission - to transform how women experience pleasure.

Joy is passionate about gender and race equality and has been routinely recognised for her leadership and dedication to Diversity and Inclusion. Having been born in Zimbabwe and grown up in the UK & Switzerland - she is a third culture child at her core.