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Avril McArdle

Avril McArdle

Senior Director, Sage
Avril Crowley is Senior Director at Sage, where she leads product marketing and go‑to‑market strategy for Sage Embedded Services. With nearly two decades experience spanning SaaS, financial services and platform innovation, she has played a central role in building and scaling embedded accounting, tax and compliance capabilities for banks, fintechs and vertical platforms across geographies. Avril specialises in turning complex financial infrastructure into commercial, customer‑led propositions that address real operational needs for SMBs and bringing new business models to market.

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