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Joy Mpofu

Joy Mpofu

COO, ex-founder

Joy Mpofu is a COO, ex-founder, and writer focused on reinvention, impact, and building from purpose. She founded Flutter, a VC-backed women’s health startup tackling pleasure inequality, and most recently was COO at a listed biotech. Joy began her career at Morgan Stanley, where she spent 8 years across capital markets and strategy, rising to Vice President before pivoting to startups. She is currently a Fellow at Zinc, and serves as an advisor and mentor to early-stage startups navigating growth and impact. Joy is passionate about normalising failure as a catalyst for growth, and writes about healing, identity, and becoming in her Substack, Not the Status Quo.

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