Speakers

Kevin Freedman spent a decade in corporate finance before founding Freedman International in 1990, and it shows in how he thinks about international growth: not as a creative challenge, but as an operational and commercial problem to be solved.

He's spent 35 years watching the same problem repeat. Brands that hold together across two or three markets start to fall apart at ten. Not creatively. Operationally, because nobody owns the complexity of global marketing. Coordination fails, brand consistency erodes, local marketing teams improvise. The system that delivered great marketing at the beginning breaks quietly as you scale to new markets.

Freedman International exists to solve this problem, building the delivery infrastructure and operating systems that allow brands to reach new markets without losing speed, brand control or cultural relevance. Combining 35 years of cultural and regulatory intelligence with AI-powered tools, Freedman turns a single campaign idea into market-ready execution across 100+ markets. Clients including Meta, Fitbit, Klarna, and EA Games have relied on Freedman to scale without losing control.

At Sifted Summit, Kevin will be exploring why international marketing fails operationally long before it fails publicly, and what the companies that get it right do differently.