We are Etc. The other stuff. The undefined.  We create, accelerate and amplify startups in new and emerging categories. Our mission? To build products and services right now that work for the future, and ultimately, disrupt for good. Using agile, lean methodologies and zero to one startup principles developed by our team of founders and innovators, our unique blend of product, design, technology and customer experience is bolstered by BT’s scale to supercharge growth and take bold steps in new sectors. We are fearless, we are customer obsessed, we let nothing get in our way and together, we believe that we have the power to change the world.