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CMO Lunch — CMOs under pressure: Balancing the brand, board and bots
CMOs at scaling startups are not just building brands – they're firefighting, pivoting, and getting results despite low resources and shifting markets. So, at a time when you need to stay competitive and drive business growth, how can you balance creativity with AI innovation and commercial impact? What’s the key to managing investor and board expectations when navigating a strategic pivot? How do you protect your brand when things go wrong?