The playbook behind Europe’s next wave of category leaders

Are you a journalist, media or content creator focused on European tech?

Apply for a complimentary Media Pass to join us at Sifted Summit 2026.

Dates: 30 September - 1 October 2026
Location: Protein Studios, London

A media pass grants you access to:

  • Mainstage and Stage 2 conversations 

  • Open-door roundtables 

  • Access to the event networking app

  • Access to relevant press information and event updates

  • Workshops on request

Eligibility Requirements:
To qualify for a Media Pass, applicants must:

  • Be actively engaged in covering European tech.

  • Represent a recognised and relevant media or influencer brand.

  • Commit to reporting on or producing social media content relating to this year’s event.

Please Note:

  • Media Passes are not available for those in commercial roles (e.g. marketing, PR, market research or business development).

  • Applicants may be asked to provide additional information to help us review their application.

  • Submission does not guarantee approval; all applications are subject to review.

FAQs


Who can apply?

Media passes are intended for journalists, analysts and content creators focused on the European tech industry, included:

  • Journalists, editors and reporters

  • Freelance writers or broadcasters with relevant commissions or recent work

  • Podcast, video or newsletter creators covering startups, tech, venture capital or business

  • Photographers or videographers covering the event

To help us review your application, we may ask for links to recent published work, details of your outlet or channel, audience information, and a summary of your plans for covering Sifted Summit.

Media passes are issued individually and are non-transferable. Approval does not guarantee interview access, reserved seating, or entry to invitation-only sessions.

Who is not eligible?

Media passes are not intended for people attending primarily for sales, marketing, business development, recruitment, investment sourcing, partnerships, PR or general networking.

Applications from PR agencies, brand representatives, consultants, service providers or commercial teams may be declined unless the applicant is attending in a clearly editorial capacity.

If you are interested in attending Sifted Summit for business development, sponsorship, networking or partnership opportunities, please contact the Sifted team about commercial opportunities.

How applications are reviewed

All media pass applications are reviewed by the Sifted team. We will consider relevance, remit, audience fit, previous coverage and your plans for covering Sifted Summit.

Submitting an application does not guarantee approval. Sifted reserves the right to approve, decline or revoke media accreditation at its discretion.

We recommend applying as early as possible as the number of media passes is limited.