AI answer engines are changing how startups get discovered. Increasingly, buyers are using AI to research vendors, compare options, and build shortlists before they ever visit a website. The startups that show up in those answers will have a significant advantage. Martina Simon from HubSpot's Revenue Marketing team breaks down what AEO is, how founders can increase visibility in AI-generated answers, and what happens when that visibility turns into demand. Learn how AI-sourced buyers behave, what makes them convert, and how to build a revenue motion that turns AI citations into pipeline and revenue.
Startups are a legitimate asset class but with its own risk profile, dynamics, and strategies. This hands on workshop breaks down how to approach early-stage investing intentionally, whether you're ju
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Several aspects of Europe’s financial world are dominated by US players, from digital wallets to card payments. But with a continental push for sovereignty in motion, will European fintechs finally ha
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How do you build relationships with journalists? How do you craft a pitch that lands with them? Can you use press strategically? What are some common mistakes? Come learn from the Sifted team (and som
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What should the first 100 days after a raise look like? Founders spend months preparing to raise, then have no plan for what comes after. This roundtable brings together founders and operators for a c
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Community is one of the most underutilised growth levers for B2B companies. This session covers how to build, activate, and sustain a community that drives real commercial outcomes
What are our most compelling assets that give us a global competitive edge? What can UK Gov do to unlock that opportunity set? What it is in our power as a Deeptech community that will help unlock thi
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The right time to patent your IP, building a portfolio that supports scaling and fundraising, what AI can do and avoiding common mistakes as companies grow. - Most founders do patent as an afterthough
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As financial institutions grow, transaction volumes, products and markets can outpace the controls built to manage them. This roundtable will examine what needs to change and what must remain.
The hardware path is brutal. In this candid, off-the-record conversation, we get into the financing, manufacturing, and go-to-market realities that make it so much harder than software, with one of th
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Scaling founders and operators know they need to change how they operate but aren’t clear what good looks like. This roundtable will discuss tactical frameworks you can apply immediately.
Fusion, robotics, health, biotech: Europe has the science, the talent and the industrial depth to lead, so where will it actually win? We break down the sectors where Europe can dominate and the break
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This roundtable looks at what breaks when code arrives faster than teams can review it, and what’s actually working for the teams pulling ahead. Across 20 million CI workflows, feature-branch activity
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Over the past year, we’ve seen more fintech businesses move into investing, while government policy continues to encourage greater retail participation in capital markets. So what’s behind the shift?
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The talent market is bifurcating. Many proven leaders operate traditional playbooks while high-potential innovators often lack scaling experience. Those elite talents possessing both qualities are rar
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